WHAT IS PRIMARY LOGO VS SECONDARY LOGO VS SUB-LOGO?
A primary logo is the main logo that you will see on all platforms. This will be the face of the company. The secondary logos are very similar in design to the primary logo, but they are in a different format such as stacked, or in a circle or somewhat condensed for other particular areas where they will fit better. Sub-logos are not actually a logo. They are an icon that represents your brand. It could be the brand initials or an illustration that reflects the brand. These can be used throughout the branding, on social posts, merch, etc.
WHY DO I NEED BRANDED FONTS AND COLOR SCHEME?
Fonts and colors are going to give your brand recognition. It's important to use your branded fonts and colors throughout everything so that people know who your brand is without you even having to show a logo. Using the same colors and fonts will allow people to recognize it's you before even seeing the item/post/package/etc.
WHAT IS A BRAND GUIDE?
A brand board is given to you after the branding is complete and this guide informs you on how to use your new branding. You are given exact fonts and color codes and it may all seem like a foreign language to you. So we equip you with a brand guide for you to be able to continue to develop your brand.
DO I OWN THE RIGHTS TO MY LOGO AFTERWARDS?
Once the project is complete and all payments have been made, you own all of the final delivered designs 100%. Sheridan Rose is only able to use the designs in our portfolio and social portfolio. We are never able to sell your assets to another company.