Why Social Media is Important for Your Business

“I really don’t see what social media can do for my company.”, “I’d rather focus on more important tasks to bring me clients.” – Have you found yourself thinking the same thing?

Well, I’m here today to fill you in on why social media is important for your business. Social media has played a constant role in how people interact with each other and continues to change the way we interact with each other (good or bad). From a business point of view, social media platforms contribute to how your business interacts with potential clients. This is becoming a more powerful method for organizations to reach their market. Many social media platforms have also developed methods for businesses to advertise and analyze how their social media marketing is working for them. Here are 3 reasons (I could list more, but I know you’re busy) why your business needs a social media marketing plan.

1. Build a connection with your clients and learn more about them.

Any successful business has gotten to where they are by having fantastic customer service. Your clients want to know that you care about their needs. They want to feel important (who doesn’t?), and they want to trust you. Social media gives you that platform to connect with your customer base on a personal level.

You will also begin to understand your target audience. Facebook/ Instagram analytics now gives your business insight into demographics and behaviors of your target audience. You can use this information to convert your posts into sales.

2. Increase brand awareness on a budget.

The wonderful thing about social media platforms is they’re FREE! Yep! Who doesn’t love that word? For small businesses starting out or large businesses who are unsure of social media, this is a great way to start building your brand on an affordable level.

3. Establish your business as an industry expert and increase your professional network.

Use your social media platforms to update clients on your work. Share that presentation you worked so hard on for that meeting or tradeshow. Inspire your clients. Let your client base know what you’re made of. Build their trust, and they will in turn trust you with their business.

Need help getting started? Want to come up with a social media marketing plan for your business? I’m booking spots now for social media coaching.


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