Creating on Brand Graphics for Promotions
Our biggest season is upon us and that means lots of events coming up that you’ll want to advertise for! One of the biggest mistakes I see companies make is throwing together graphics that do not stay on brand and can distract from the sale itself.
What does staying on brand mean in terms of design? That means, staying consistent with your fonts, colors and patterns if you have them.
If you don’t have the means to hire a graphic designer for your company just yet, my recommendation is to use CANVA to create your graphics yourself. There are so many templates to choose from, and you can customize your colors and fonts to keep you on brand!
Here I’ll show you how to customize your own graphic using CANVA and a brand that I’ve created for a client.